![]() Typically, Tobia doesn’t know who is going into the company’s caskets - it doesn’t sell to funeral homes but to distributors - but in these particular cases, he was privy to the information. Muhammad Ali, Anna Nicole Smith, Heath Ledger, Walter Cronkite, Joan Rivers, Leona Helmsley, Philip Seymour Hoffman, and Tip O’Neill all were interred in such a casket, said Louis Tobia Jr., third-generation owner of New England Casket Co. Usually, the notables are buried in a stately solid mahogany casket called the Concord, which costs as much as a new car (around $25,000). When the rich and famous are laid to rest, they’re sometimes put in caskets made by the New England Casket Co., a small family-run business in East Boston.
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